Developing a new ticketing system
Summary
More convenient ticketing options can encourage passengers to use public transportation regularly, cutting the number of private cars on congested city streets.
Implementing sustainable mobility
Making public transport more convenient by introducing integrated tickets or smart cards can be part of wider strategies to increase the use of this sustainable mode. The objective is not to make more money for the operator, since administrative costs may well be higher than any revenue gains. However, retaining existing public transport users and attracting new passengers by saving them time and hassle when purchasing tickets has major environmental benefits.
Progress
The implementation of complex, integrated ticketing systems is challenging technically: technical advice provided by external consultants, ticket machine/software suppliers and the local authorities is vital to success. The introduction of new tickets must also be accompanied by awareness raising among users and public transport staff.
Outcomes
The measure resulted in:
- Increased ease of ticket purchasing.
- New users attracted to public transport.
- 7 percent increase in overall efficiency.
This fact sheet has been updated by a third party on the basis of available information (not by the city itself), therefore we do not guarantee any data with respect to their content, completeness or up-to-dateness.
