Basic Information



Latest update



Tool type

Method / Approach Mobile app

Application area

  • Data gathering
  • Analysis, scenarios and measure selection
  • Evaluation and monitoring
  • Dissemination and communication

Target Audience

  • Rural areas
  • Small cities
  • Medium-sized cities
  • Large cities
  • Metropolitan regions


MUV makes sustainable mobility an enjoyable experience for citizens, an easy task for municipalities and an opportunity for local organizations and businesses.

MUV triggers innovation in both sides of the urban mobility ecosystem at neighbourhood's level:
- demand side: by using an urban game via mobile app to nudge more sustainable mobility behaviours in particularly for home-to-work trips;
- offer side: by using all the data gathered and,  through co-design and co-creation approaches, to support decision making at urban policies level.

Good Example

MUV is currently tested in 6 cities (Amsterdam, Barcelona, Ghent, Fundao Helsinki and Palermo) and after an open call other 10 cities are joining the piloting phase as Associate Cities and Observatory Cities from January 2019.

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