Mobility Urban Values – MUV – was a Research and Innovation project that aspired to improve mobility habits by gamifying urban commuting at the neighbourhood level.

MUV logo1

About the project

MUV – Mobility Urban Values – leveraged behavioural change in local communities by changing commuting habits through a game that mixes digital and physical experiences. Rather than focus on costly and rapidly ageing urban infrastructures, MUV promoted a shift towards more sustainable and healthy mobility choices by engaging local communities, businesses, policymakers and Open Data enthusiasts.

The MUV solution was designed to be open and co-created, with a strong learning community of users and stakeholders. It was piloted in six European neighbourhoods: Buitenveldert in Amsterdam (Netherlands), Sant Andreu in Barcelona (Spain), the historic district of the Portuguese county of Fundao (Portugal), Muide-Meulestede in the harbour of Ghent (Belgium), the new area of Jätkäsaari in Helsinki (Finland) and the area of Centro Storico in Palermo (Italy).

Mobility and environmental data gathered via the mobile app and monitoring stations and released as Open Data, allowed policymakers to enhance planning processes to build new services capable of improving cities’ quality of life in a more effective way.


Website Facebook Instagram Twitter MUV App

Fast Facts

June 2017 - May 2020

Project duration

14 partners

Project partners

€ 5,500,000

Project funding


Knowledge Bank

Thematic areas

Active mobility
  • Walking
  • Cycling

Collective passenger transport & shared mobility
  • Ride sharing
  • Car sharing
  • Bike sharing
  • Accessibility
  • Intermodality
  • Service improvements

Clean & energy-efficient vehicles
  • Electric vehicles
  • Cleaner fleets
  • Cleaner fuels

Smart, Sustainable, Connected and Shared mobility
  • Connected and automated transport
  • ITS for traffic

Demand & urban space management
  • Access restrictions and management
  • Road pricing
  • Parking management and pricing

Behavioural change & mobility management
  • Mobility marketing and awareness raising
  • Mobility Planning

Integrated & inclusive planning
  • Spatial planning / land-use planning
  • Multimodal hubs
  • Cooperation of policy fields and institutional stakeholders
  • Sustainable Urban Mobility Plans - SUMP
Public participation & co-creation


Ilaria Marino
Content Manager

i.marino [at]

Salvatore Di Dio
Project Coordinator

s.didio [at]


Aalborg University logo
City of Amsterdam logo
Gent logo
Stichting Waag Society logo
ISMB logo
Fundacio Privada i2Cat logo
Institut Municipal d’Informàtica (Ajuntament de Barcelona) logo
Comune di Palermo logo
PUSH logo
Forum Virium Helsinki logo
Municipality of Fundao logo
LIST logo
BaG logo
LUCA School of Arts logo
.eu web awards
European Mobility Week
Smart Cities Marketplace
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