Mobility Urban Values – MUV – was a Research and Innovation project that aspired to improve mobility habits by gamifying urban commuting at the neighbourhood level.

MUV logo1

About the project

MUV – Mobility Urban Values – leveraged behavioural change in local communities by changing commuting habits through a game that mixes digital and physical experiences. Rather than focus on costly and rapidly ageing urban infrastructures, MUV promoted a shift towards more sustainable and healthy mobility choices by engaging local communities, businesses, policymakers and Open Data enthusiasts.

The MUV solution was designed to be open and co-created, with a strong learning community of users and stakeholders. It was piloted in six European neighbourhoods: Buitenveldert in Amsterdam (Netherlands), Sant Andreu in Barcelona (Spain), the historic district of the Portuguese county of Fundao (Portugal), Muide-Meulestede in the harbour of Ghent (Belgium), the new area of Jätkäsaari in Helsinki (Finland) and the area of Centro Storico in Palermo (Italy).

Mobility and environmental data gathered via the mobile app and monitoring stations and released as Open Data, allowed policymakers to enhance planning processes to build new services capable of improving cities’ quality of life in a more effective way.


Website Facebook Instagram Twitter MUV App

Fast Facts

June 2017 - May 2020

Project duration

14 partners

Project partners

€ 5,500,000

Project funding


Knowledge Bank

Thematic areas

Active mobility
  • Walking
  • Cycling

Collective passenger transport & shared mobility
  • Ride sharing
  • Car sharing
  • Bike sharing
Clean & energy-efficient vehicles

Smart, Sustainable, Connected and Shared mobility
  • Connected and automated transport
  • Real-time road-user information
  • ITS-based enhancement of public transport
  • ITS for traffic

Demand & urban space management

Behavioural change & mobility management

Integrated & inclusive planning
  • Spatial planning / land-use planning
  • Multimodal hubs
  • Cooperation of policy fields and institutional stakeholders
  • Sustainable Urban Mobility Plans - SUMP

Public participation & co-creation


Ilaria Marino
Content Manager

i.marino [at]

Salvatore Di Dio
Project Coordinator

s.didio [at]


Institut Municipal d’Informàtica (Ajuntament de Barcelona) logo
City of Amsterdam logo
Aalborg University logo
BaG logo
Municipality of Fundao logo
Stichting Waag Society logo
Comune di Palermo logo
ISMB logo
Forum Virium Helsinki logo
Fundacio Privada i2Cat logo
PUSH logo
LIST logo
LUCA School of Arts logo
Gent logo
.eu web awards
European Mobility Week
Smart Cities Marketplace
EU Logo

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of CINEA. Neither the European Union nor CINEA can be held responsible for them.

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