The CIVITAS ELAN team in Ljubljana placed an info-point on the main square in the city centre throughout the European Mobility Week 2011.
The partners found it important to provide information about the CIVITAS project and sustainable mobility in general. The City of Ljubljana also printed the European Mobility Week (EMW) 2011 programme brochures to highlight efforts and activities related to sustainable mobility. Giant posters were produced and displayed at 25 locations in the city to draw attention to EMW 2011 and CIVITAS ELAN by emphasising the slogan “Change your travelling habits and move alternatively!”
On the stand, citizens were offered leaflets, brochures, promotional gadgets and a chance to express their opinion about different aspects of mobility. A few hundred citizens also completed questionnaires about new technologies in public transport (hybrid and CNG buses) and cycling in the city, and proposed their own perspective of the problems that need to be solved.
Bus operator LPP was also present with an innovative info-point at another location in the city centre. Moreover, they organised workshops on a bus on the spot where they explained and demonstrated the citizens, mainly elderly, how to take care of their own safety and security during travel. They explained what to be careful about and how to prepare themselves before travelling, what to do when entering the bus, moving along it and getting off the bus. They also informed about new technology on the bus. Participants were encouraged to give feedback.
Slovenian Railways installed their interesting info-point in a form of a nine-meter long inflatable train and attracted a lot of passersby. They provided information about train services, prepared a prize competition and offered free or speciall offer train tickets.
Author: Kontić Vita