Implementing sustainable mobility
The newly formed Mobility Forum will be the actual start of the measure. It is intended that within the umbrella of this Forum, major communication and awareness raising activities will be implemented.
Three major awareness raising campaigns will be implemented. The campaigns will use all traditional information channels (leaflets, posters etc.), alongside also mass media and digital media (i.e. social media).
In parallel with the design, preparation and implementation of these, various communication and dissemination activities will be organised.
The main aim of these activities is to make available and disseminate a good level of information for the public, the Mobility Forum members, and local authorities.
Moreover, periodic articles and information will be provided on the progress made in the city in bringing together sustainable mobility initiatives and actors. The information provided will be also tailored to different social groups to ensure the message resonates with all people.