Raising awareness
Summary
Under the umbrella of a shared marketing strategy entitled Smart Ways to Antwerp, the Antwerp PORTIS partners are promoting sustainable (combi-) mobility solutions in the city and port area. The target groups are commuters, Antwerp residents, and visitors. Through this campaign, awareness is being raised for alternative means of transport in the port and the city.
Next to this, specific measures are being undertaken in the port area. A new campaign to incentivise more port employees to commute by bike will be launched. Bicycle-counting screens will be constructedin several locations in the area. Port companies will organise coaching sessions in traffic safety for cyclists.
