Green Credits Scheme

Summary

Guaway is the first Guaguas Municipales Loyalty Club that has the purpose to foster the sustainable behaviour of citizens and visitors who bet by urban mobility thanks to the use of public transport in the city of Las Palmas de Gran Canaria.

The emission of pollutants, congestion, noise, road accidents, occupation of space, stress, impact on the environment, among many other reasons make public transport an agile, efficient and sustainable mode of transport.

For these and more reasons, the GuaWay Club was born in which every time its members make a journey, they are taking part in the reduction of these negative impacts on the environment thanks to sustainable urban mobility.

Implementing sustainable mobility

Being a partner of the Club Guaway

Guaguas Municipales has been holding meetings with stakeholders and interested companies in order to involve companies and business that would like to join this initiative. At the same time, the urban public transport of Las Palmas de Gran Canaria is fostering urban public transport as well as promoting local businesses and economy.

The main reasons why local companies take part as a partner of Guaway club are:

• They contribute in an indirect way to a social and environmental benefit.
• They can take part together with other prestigious Canary companies in a joint value initiative.
• They can collaborate in a common benefit where private business support is completely necessary.
• It can build corporate reputation by showing society the social and environmental commitment.
• They can generate positive experiences for different types of audiences (demographic, psychographic, etc.) creating emotions and affective bonds.
• It improves the image and notoriety of their brand by making it socially responsible.
• Urban public transport customers who benefit from the experience and / or product will be able to repeat and / or be supporters, so businesses and commerce that are taking part in this initiative will gain potential customers.
• The companies will achieve repercussion of their brand and activities through the Guaguas Municipales communication channels.
• Guaguas Municipales as the urban public transport company is highly present in the conventional media, both local and regional. It also carries out advertising campaigns in media (radio, TV, press, billboards, labelling of buses) and also in street marketing actions.

Guaguas Municipales has been holding meetings with stakeholders and interested companies in order to involve companies and business that would like to join this initiative. At the same time, the urban public transport of Las Palmas de Gran Canaria is fostering urban public transport as well as promoting local businesses and economy.

The main reasons why local companies take part as a partner of Guaway club are:

• They contribute in an indirect way to a social and environmental benefit.
• They can take part together with other prestigious Canary companies in a joint value initiative.
• They can collaborate in a common benefit where private business support is completely necessary.
• It can build corporate reputation by showing society the social and environmental commitment.
• They can generate positive experiences for different types of audiences (demographic, psychographic, etc.) creating emotions and affective bonds.
• It improves the image and notoriety of their brand by making it socially responsible.
• Urban public transport customers who benefit from the experience and / or product will be able to repeat and / or be supporters, so businesses and commerce that are taking part in this initiative will gain potential customers.
• The companies will achieve repercussion of their brand and activities through the Guaguas Municipales communication channels.
• Guaguas Municipales as the urban public transport company is highly present in the conventional media, both local and regional. It also carries out advertising campaigns in media (radio, TV, press, billboards, labelling of buses) and also in street marketing actions.

Some figures that can promote Guaguas Municipales as a very attractive scheme for local businesses to become partner of the Guaway Club.

• Facebook; 13.500 followers
• Twitter: 13.700 followers
• Instagram: 1.305 followers
• Guaguas Municipales website: 5.822.631 visits per year (4.290.775 single user)
• GuaguasLPA (urban public transport app): 65.000 active users
• Passengers in 2019: 38,4 Million passengers

In order to be a partner of this Club, the companies have to provide Guaguas Municipales a kind of collaboration to offer incentives to public transport customers that would like to belong to the Guaway Club including:

• 4 free of charge experiences (per year) that will be raffled among the members of Guaway Club.
• A package of 50 experiences with attractive discounts or promotions

Outcomes

• Increased user satisfaction of public transport.
• An increase in the number of public transport users.
• The fostering of  local economic development.

The Guaway Club was set up on 20 October 2020. For more information, visit:

• Club Guaway https://www.guaway.es/
• Club Guaway spot https://www.youtube.com/watch?v=megpiajUD2s