The MaaS Ecosystem Canvas
Modal split, CO2-levels, knowledge of the ecosystem (stakeholders, user groups)
Guidance document / Manual Method / Approach
- Data gathering
- Analysis, scenarios and measure selection
- Evaluation and monitoring
- Exploitation and business plans
- Rural areas
- Small cities
- Medium-sized cities
- Large cities
- Metropolitan regions
Fluidtime aims to promote collaboration in MaaS ecosystems to achieve improved mobility services. For this reason, we have created the MaaS Ecosystem Canvas; it allows you to visualize the key elements of an ecosystem including stakeholders, target groups, offerings etc. Furthermore, it can be used as a tool to facilitate communication and exchange between players to establish collaborative relationships and trust. The canvas helps to understand one's own role in the ecosystem more clearly and to distinguish it from other actors. If you wish to do so, answer all the fields in your role. We also recommend that you take a different role, as this will provide new input, new perspectives, and helps you to identify pain points and problems.
Below you find some indications on how to use the canvas and what kind of information might be relevant. However, feel free to collect the information that is most relevant to your objectives. Add more parameters or information if needed or reduce the information to make the canvas more readable.
List all providers in your ecosystem that operate a B2C or B2B MaaS platform. In certain ecosystems, there may only be one consumer services provider, but typically there are several operators offering a mobility service to consumers, travellers or employees. Write down the name, some characteristics of the service, the targeted user group as well as the role of the stakeholder within the ecosystem. Clarify whether the service provider is a private or public company and, if possible, describe the business model.
List all transport service providers that operate within this ecosystem. There are public transport operators, as well as private sharing or ride hailing companies as well as peer2peer service providers. Write down the name, the type of transportation service, the fleet size as well as the role of the stakeholder within the ecosystem. Indicate whether the service provider is a private or public company and, if available, describe the business model.
List all public authorities that have an impact on this ecosystem and where the jurisdiction falls within the geographic area of the ecosystem. Within one ecosystem you might identify national, provincial, regional and local communal authorities. Write down the name, the level of geographic reach and their roles within the ecosystem.
List any additional providers that offer a technical service to the ecosystem or that have a relevant impact on the evolution of the ecosystem itself, such as specific champions or organisations that foster the development of MaaS in a particular region. Write down the name, the service they are offering, their role within the ecosystem and whether they are a public or private organisation.
Describe the context of the ecosystem. Start with some key facts about the country, region or province in which it is located and its size in terms of geographic scope as well as the population. Note the characteristics of the ecosystem. It can be very specific for a closed target group in a small neighbourhood or cover a big geographical area with a wide range of users or travellers.
Describe the challenges the ecosystem may face. Are there enough “green” travel options and do people have access to them? What is the modal split and what are the targets for it? How are the citizens and customers adopting new offerings and MaaS in general? How actively do public authorities support the change in mobility?
How are the users and consumers in the ecosystem? Try to differentiate them, including specific characteristics, size, and other information that might be relevant to them in providing future offerings.
What options do users and citizens have to travel? Is there a choice in the way they travel or a they forced to use a private car? How well is public transport established, is the network and frequency dense enough to increase adoption? Are there any other offerings that might be relevant in order to drive change to green mobility, such as incentives or demand-side substitutions by the public authorities?