Smart Travel Habits

Basic Information


English, Swedish

Latest update


Free for end-users, tiered subscription model for organizations. Nudging expertise from Nudgd is included in setup package.

Application time

Varies depending on selected service package

Assistance data

Information about destinations/activities/services for the different means of transport that you want to include and map coordinates and location data.

Tool type

Mobile app Software

Application area

  • Data gathering
  • Analysis, scenarios and measure selection
  • Dissemination and communication
  • Other

Target Audience

  • Medium-sized cities
  • Large cities
  • Other


SMART TRAVEL HABITS gives residents, citizens, employees and visitors a friendly and personal nudge towards more sustainable travel habits. 

SMART TRAVEL HABITS is a digital platform that motivates users to adopt new more sustainable travel habits by utilizing nudging and behavioral science. With smart and timely nudges, the platform helps create new behaviors and habits through targeted messages for each target group and provides the user with information about sustainable travel options in the nearby area. 

The platform makes it easier for the user to choose climate-friendly means of transport in every day life. In this way the tool encourages more people to choose bicycling, walking, public transport or carpooling instead of the car. 

The tool is a combination of smart, fast and cost-effective technology that uses scientifically proven behavioral insights and methods for creating new sustainable travel habits. Interactions and changes in the users travel habits are measured to provide valuable feedback and enable continuous improvement of the tool.

Good Example

Umeå Municipality in Sweden is one of the entities that has used SMART TRAVEL HABITS. The purpose was to encourage their employees to travel more climate-friendly. The response among the employees was positive and final results will soon be available. 

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