Active Mobility Consultancy (AMC) Campaigns

Basic Information

Language

English, German, Polish, Spanish

Latest update

Price

Free of charge

Application time

12 months

Assistance required

Experts selecting appropriate target area and group as well as for designing the campaign and evaluation

Assistance data

public transport data, spatial and household data

Tool type

Guidance document / Manual Method / Approach


Application area

  • Analysis, scenarios and measure selection
  • Evaluation and monitoring

Target Audience

  • Rural areas

Summary

Active Mobility Consultancy (AMC) Campaigns aim to overcome subjective barriers to public transport use and to highlight the clear benefits of sustainable modes such as walking and cycling in terms health, safety and climate. The ideal implementers are therefore public transport operators or public authorities at the local or regional level.

The main goal of this tool is to promote the use of existing public transport services in rural and peri-urban regions through a personalised travel marketing approach. It is accompanied by active measures targeted to inhabitants or particular demographic groups, which are also given the option to provide feedback on the current public transport supply.

The word active in active mobility consultancy has a threefold meaning. It refers to

  1. the active process of informing people about public transport services based on their individual needs, rather than expecting people to look for information themselves;
  2. the implementation of several active measures aimed at reducing barriers to public transport use; for example hands-on traveller training for older people; and
  3. the consideration of feedback received through dialogue with public transport users and the active adaptation of services, taking their needs into account.

An important aspect of the approach is that it does not assume major new investments in (rural) transport services, which are unrealistic in many areas, but instead focuses on promoting and making the best use of the available services and resources.

Good Example

The concept of active mobility consultancy (AMC) campaigns has been successfully implemented as part of the EU-funded project SmartMove in eight European regions. Every SmartMove AMC campaign addresses a specific aspect. Within each of the eight regions, several hundreds of households were contacted. Active mobility consultancy has proven effective and efficient to increase user awareness and make people use public transport more often. The increased ridership helps to sustain and improve public transport service levels.

Thematic areas


Active mobility
  • Walking
  • Cycling

Collective passenger transport & shared mobility
  • Ride sharing
  • Car sharing
  • Bike sharing
  • Accessibility
  • Intermodality
  • Ticketing and tariffs
  • Service improvements

Behavioural change & mobility management
  • Mobility marketing and awareness raising
  • Mobility Planning

Public participation & co-creation

Contacts

SmartMove consortium

smartmove [at] boku.ac.at

4314765485617

covenantofmayors.eu
eltis
EPOMM
European Mobility Week
sump
managenergy
Smart Cities Marketplace
EU Logo

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