Changing Transportation Behaviours: A Social Marketing Planning Guide
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Inspiration from Canada. If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations.
The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details.
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