About the project

GreenTurn uses design thinking approaches to develop solutions which bridge between behavioural interventions (including incentives, nudges and gamification) and delivery and return options (such as time windows, in-store pick-ups and returnable packaging, among others).

To test solutions, GreenTurn implements 5 complementary pilots involving logistic service providers, marketplace providers and retailers as partners or stakeholders.

Besides, the GreenTurn pilots will touch upon social sustainability aspects too, for both customers (e.g. physical and digital accessibility), and e-commerce logistics employees (e.g. work conditions, market reintegration, etc.) Together with its public authorities, GreenTurn will translate results into policies that can secure uptake and long-term impact.