To promote cycling as a regular means of transport for shopping, the city of Donostia-San Sebastián, is giving away 170 free bicycles to people that shop in the city centre. The campaign was launched on 20 May when shops in the city centre started handing out “scratch & win” cards to customers. On 6 June, 170 happy cyclists ride off on their new black bikes equipped with a useful basket to carry their groceries.
The “go shopping on your bicycle” campaign is a city of Donostia-San Sebastián initiative in conjunction with the shopkeepers associations of Zaharrean and Centro Erdi. It is part of a wider programme that combines the promotion of shopping in the city centre and the use of sustainable modes of transport. In autumn a similar campaign for public transport will be organised.The shops that are members of the associations are handing out scratch & win cards to their clients. The bicycles are handed out to the lucky winners during a joint event on Saturday morning 6 June at a time when there are lots of people shopping in the city centre.The campaign supports the package of CIVITAS measures on cycling being implemented in the city of Donostia-San Sebastián. Within CIVITAS the bicycle lane network will be extended and new bicycle parking facilities will be developed. In 2009 450 meters of new exclusive bicycle lane has been added on Xabier Lizardi street.