Sustainable mobility marketing

Summary

As part of Stuttgart’s efforts to increase the demand for environmentally friendly mobility options, the city’s Mobility Information Centre offers personalised information about alternative transport modes as well as route planning for drivers, cyclists and pedestrians.

Implementing sustainable mobility

At the time of measure implementation, Stuttgart’s Mobility Information Centre, located near the city’s main railway station, was already providing advice on public transport, cycling, walking and driving in the city. Around 60,000 customers were requesting mobility information each year.

As part of the CARAVEL project, sustainable mobility marketing was introduced as an additional task of the existing mobility centre. A marketing concept was developed, including flyers, banners, videos and a website, in order to promote sustainable transport modes.

Progress

The Mobility Information Centre promoted the city’s online car-pooling system Pendlernetz Stuttgart; organised car sharing, car pooling, and eco-driving courses; and provided individualised route planning for all transport modes. Its services were offered to residents and tourists, companies, public bodies and institutions. In addition to the promotional activities the centre was redesigned and extended its opening hours both for regular business and for special events such as the Football World Cup in 2006, when it remained open until late in the evening.

In spring 2007, a scheme was launched to rent out bicycle boxes and a total of 30 bicycle boxes were made available during the project.

Outcomes

The number of requests concerning eco-friendly transport services grew consistently between 1999 and 2007, with a significant increase evident after 2005.

The number of responses to requests for mobility information rose to 70,000 per year. A third of the information concerned public transport; a third city tourism; and a third environmentally friendly transport modes.

The awareness-raising activities helped to change the behaviour of road users in favour of new forms of vehicle use and environmentally friendly transport modes.

The bicycle box hire scheme was successful, although maintenance costs proved higher than expected due to legal issues and misuse.

This fact sheet has been updated by a third party on the basis of available information (not by the city itself), therefore we do not guarantee any data with respect to their content, completeness or up-to-dateness.