Awareness on the use of sustainable mobility for leisure trips

Summary

The goal of the measure was to increase awareness about travelling in the Limassol region using sustainable mobility modes.

To achieve this, communication campaigns and competitions were designed to attract more people and inform them about the available sustainable mobility options for their leisure transportation.

Implementing sustainable mobility

Promotional Campaigns and Competitions

Limassol Tourist Company organised competitions, campaigns, and events to encourage tourists and residents to become interested in sustainable mobility modes. Those activities include hiking, walking, and cycling aim to attract and inform citizens and tourists about the available sustainable mobility modes for their leisure transportation. 

Also, dissemination activities were organised to promote sustainable mobility, that include outdoor banners, advertising in local magazines and hotel magazines, radio spots, events, and distribution of promotional material.

Outcomes

  • Increased number of people that followed/attended to the campaigns and competitions - 500 people. November 2019
  • Awareness of tourists and residents about the sustainable mobility - 47% of people received/seen a CIVITAS promotional material related to sustainable traveling in the region between July 2019 and February 2020.
  • Awareness of  tourists and residents about the activities during the campaigns - people knew about the guided tours, up by 85%, guided cycling tours by 42,1% and guided walking tours by 58,9%. Between July 2019 and February 2020.
  • Increase in the total share of citizens that use sustainable mobility modes for visiting touristic destinations - 172 people walked, 88 people rented a car, 67 people took a taxi, 208 people used the public bus, 101 people used the charted bus and 76 people cycled to reach a touristic destination between July 2019 and February 2020.
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