Workshop: Fostering Behavioural Change for Cycling in Bologna

Experts and representatives from cities discuss on requirements, solutions and recommendations to boost
behavioural change in urban mobility by means of specific campaigns.

Such kind of campaigns, despite they usually cost less than other campaigns based on different approaches,
could be very effective when implemented in the right way, with relevant impact even after the campaigns
are concluded.

Citizens, and in general people addressed by behavioural change campaigns, are not only
informed and involved as passive targets. They play instead the role of active key players and they participate
as protagonists of the change.

Furthermore, the behavioural change campaigns are usually based on information technology framework and
tools (e.g., for tracking of movements, or means of transport recognition), and that provides results even
much reliable, and provides precious data.

How can data collected by such behavioural change campaigns be exploited to improve urban mobility? (e.g.,
European Cycling Challenge, Bella Mossa, etc.). Interventions by experts and representatives from cities,
companies and universities will present some cases and inspiring good practices to answer also this question.
Use cases assessment, working table, and open discussion will follow, and final Guidelines will be drafted.

The conference is aimed to let other cities and professionals know how the behavioural change campaigns
could be effective and efficient, in particular when implemented in transport and people mobility in the urban
areas.

Expected impact: a) Mobility managers and practitioners from cities get new ideas for measures to implement
in their cities; b) Awareness raising about network.

Draft agenda:

• 09:30 – 10:00 arrival and registration
• 10:00 – 10:15 welcome and agenda
• 10:15 – 12:45 use cases from cities and stakeholders (University of Cagliari, aMo Modena, F Italia, SRM Bologna, Roma Servizi per la Mobilità, AESS Modena)
• 12:45 – 13:30 discussion and findings
• 13:30 – 14:30 light lunch and networking
• 14:30 – 16:30 CIVINET Italia general assembly (only for CIVINET Italia members)

For more information, please contact Giuseppe Liguori - giuseppe [dot] liguori [at] srmbologna [dot] it.

Do note that the meeting will be held in Italian.

Authors: Giuseppe Liguouri, SRM Bologna

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