Behavioural insights & choice design in urban mobility policies
Webinar
Image by Gianni Camilleri
City representatives are invited to attend the upcoming SCALE-UP webinar, “Behavioural Insights & Choice Design in Urban Mobility Policies”, organised by EUROCITIES. The event will take place online, on Tuesday, 25 February 2025, 14:00–16:00 CET.
The webinar will feature three keynote presentations from experts and practitioners who apply behavioural approaches to mobility policies and specific interventions. Additionally, a roundtable discussion will bring together representatives from Antwerp, Madrid, and Turku, which will share insights from measures tested and implemented as part of theSCALE-UP project. These measures include:
- Mobility management during large events
- Incorporating incentives & nudges into travel planners or digital platforms
- Using seasonal factors to encourage behaviour change
- Infrastructure changes to promote a shift towards sustainable mobility
The webinar will conclude with a general discussion involving all contributors and the audience on how behavioural insights can enhance urban mobility policies and contribute to a more sustainable future.
Agenda
14:00-14:05 -Welcome & introduction
14:05-14:30 - Pete Dyson (University of Bath & author of Transport for Humans) People are not cargo: How to think like a human to make better urban transport systems and policies
14:30-14:55 - Isabelle Collin & Nicolas Fieulaine (Nudge Unit & SNCF Transilien) Using behavioural science to improve mass transit in Île-de-France
14:55-15:20 - Katharina Paoli Brunat (Nudgd) [Title to be confirmed]
15:20-15:50 - Roundtable & general discussion Featuring: Stella Aaltonen (City of Turku), María Eugenia Martínez (City of Madrid), Michiel Penne (City of Antwerp)
15:50-16:00 - Wrap-up & closing remarks
Interested in attending? Register here.
Author: Friederike Kühl
