Behavioural change & mobility management
Influencing and changing attitudes and travel behaviour through “soft” measures
Building infrastructure for sustainable urban mobility is pointless if nobody uses it - that is where mobility management comes in. This concept promotes sustainable mobility and reduces single occupancy car use by challenging and changing travellers' attitudes and behaviour.
Mobility management focuses on "soft" measures, such as awareness raising and marketing campaigns, mobility info points, and school and company travel plans. Technological advancements are also seeing gamification play a larger role.
Such "soft" measures enhance the effectiveness of "hard" measures, like new tram lines, bike lanes, or charging infrastructure. Compared to "hard" measures, mobility management measures do not necessarily require large financial investments and may have a high cost-benefit ratio in a short time frame.