Mobility Marketing: Using a Human Touch to Affect Modal Shift

Education, communication and promotion campaigns can be a cost-effective way to auger modal shifts and help a city get the most out of its infrastructure investments. This session looks at cities that have rolled out packages of “soft measures” in pursuit of sustainable mobility and seeks to address the following questions:

• What are some effective combinations of soft measures in encouraging behaviour change toward sustainable transport?;
• What are some challenges and solutions in overcoming people’s attachment to private car use and/or resistance to more sustainable modes?; and
• What are some key factors of a success in the use of soft measures to encourage sustainable mobility?

Multiple approaches to travel planning

The integrated mobility centre

Getting teenagers interested in mobility and changing their behaviour - more than a challenge?