Freight Consolidation takes centre stage in Norwich -

CIVITAS Initiative

Norwich’s Freight Consolidation Centre featured in a city centre photo shoot in August to launch a new trailer livery that will promote the service throughout the UK. The newly-branded trailer wowed customers and the public alike set against the backdrop of City Hall. Consolidation Centre operator Foulger Transport is now using the trailer on its national operations where it will be seen by thousands of road users on a daily basis.

Norwich’s Freight Consolidation Centre featured in a city centre photo shoot in August to launch a new trailer livery that will promote the service throughout the UK. The newly-branded trailer wowed customers and the public alike set against the backdrop of City Hall.The aim of the shoot was to raise awareness of the benefits of freight consolidation and to act as a springboard for an initiative to recruit further customers for the Consolidation Centre and continue the development of its services. The new livery of the trailer has been turning heads wherever it appears with its distinctive skyline imagery and partner logos. A strategic promotional plan will now seek to capitalise on the photo shoot and grow the market for freight consolidation in Norwich, reinforcing the link between the vehicle and existing Consolidation Centre customers such as retailers Whittard, Lush and Turner and Moore.Pictured are Davina Tanner of sponsor Chapelfield shopping centre, Phil Risby of Turner and Moore, Barry Germany of Foulger Transport, Andy Watt Head of Transportation and Landscape at Norwich City Council and Consolidation Centre Development Manager Graham Mayes.Consolidation Centre operator Foulger Transport is now using the trailer on its national operations where it will be seen by thousands of road users on a daily basis. To find out more about the Norwich Freight Consolidation Centre contact Graham Mayes on +44 1953 715069 or email graham [dot] mayes [at] foulgers [dot] co [dot] uk.

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