CIVITAS RENAISSANCE promoted in Skopje

CIVITAS Initiative

CIVITAS is in Skopje - the first CIVITAS city from an Accession Country. The Municipality of Skopje and JSP - the Public Transport operator - have been promoting CIVITAS and the benefits of being a CIVITAS city.

CIVITAS RENAISSANCE continues to be promoted in Skopje by the City authority and JSP. A bus branded with CIVITAS RENAISSANCE can now be seen on the main routes in Skopje. Bus branding is a cost effective way to turn the buses into a professional and high impact, mobile promotion. Wherever the bus travels the brand will be publicised and the campaign promoted. The Mayor’s office has already received many questions about the project's progress and the benefits for the city. Pictures of the branded buses are now used by print media when describing the city’s work in the mobility field. All of these actions are part of the city’s new promotion campaign: “Skopje - Clean City through mobility measures”.

Author: Mirjana Apostolova

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