SWITCH Campaign Guide and Toolbox
Basic Information
Language
English, German, Polish, Spanish
Latest update
Price
Free of charge
Application time
An actual SWITCH campaign typically lasts between 2 and 6 months. A minimum of one year is appropriate when also considering all preparatory steps and the evaluation activities after the campaign has taken place.
Assistance required
The guide and toolbox are designed to be self-explanatory
Tool type
Guidance document / Manual Method / Approach
Application area
- Data gathering
- Dissemination and communication
Target Audience
- Other
Summary
SWITCH represents a specific strategy of behaviour change campaigns to motivate people to “switch” short car trips to active modes of transport such as walking and cycling. In essence, it is about the application of personalised travel planning for people in life-change moments with a strong focus on health-related arguments and supported by information and communication technologies.
The SWITCH campaign guide explains these elements in detail and provides step-by-step advice about how to prepare, plan, implement and evaluate such a campaign. It also contains a number of easy to use tools and templates that can be adapted to local contexts with very little effort.
The guide also includes detailed success stories from the five pilot cities Antwerp, Donostia-San Sebastian, Gdansk, London Borough of Hounslow and Vienna.
Good Example
The guide and the material in the SWITCH toolbox are based on the specific experience with the SWITCH approach in the five pilot cities Antwerp, Donostia-San Sebastian, Gdansk, London Borough of Hounslow and Vienna. These experiences and examples are described in the material.
Contacts
SWITCH Consortium
Lead of the tool development: SWITCH
wiebke.unbehaun [at] boku.ac.at
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