Back to Top

Tool Inventory

Promoting rural public transport through active mobility consultancy
Promoting rural public transport through active mobility consultancy

Application Area

  • Analysis, scenarios and measure selection
  • Dissemination and communication

Tool Type

  • Guidance document / Manual

Target Audience

  • Rural areas

Summary

The purpose of this publication is to provide public authorities and public transport operators with the information they need to prepare and implement active mobility consultancy campaigns similar to those successfully piloted in the SmartMove project.

Through personalised travel marketing, accompanied by active measures, and with the possibility for participants to give feedback on the existing public transport services in their region, the SmartMove approach has proved an efficient way to increase awareness and encourage more people to use public transport more often.

Tool Rating

0
Your rating: None
0
No votes yet

Basic Information

English
February 2018
Free

Contacts

Oliver Roider, University of Natural Resources and Life Sciences, Austria
smartmove@boku.ac.at

Thematic Areas