Age + Gender Tally
Method / Approach
- Data gathering
- Small cities
- Medium-sized cities
- Large cities
- Metropolitan regions
The Age + Gender Tally is a method for recording how many people move through or stay in a public space at specific times, along with estimations of their age and gender. This data gives us a better sense of who is using a particular space, who does not feel welcome to do so, or who is unable to access it at all.
To use this tool, you will stand in a location where people are moving by, staying still, or engaging in an activity. You imagine a line on the ground approximately 10-15 feet long in front of you and tally the pedestrians who cross over it. As they do, estimate which age and gender category each person is likely a part of.
If you plan on presenting your data externally, it’s important to make clear that this is observational data that will not always accurately reflect the gender identities of people in a space. We recommend Participant Surveys, in which users can report their own gender identity, to gain a more nuanced picture of gender diversity at your research site.
Don’t forget: print this tool double-sided! It is meant to be folded into a booklet. You can download it from the link given.