To support a shift towards more sustainable modes and provide visible results, a combination of infrastructural measures and information campaigns and educational efforts is needed. Changing people’s travel behaviour and raising their awareness on sustainable mobility is the core of Mobility Management.
CIVITAS Insight 07 - Social marketing for sustainable mobility
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of CINEA. Neither the European Union nor CINEA can be held responsible for them.
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