Training on sustainable mobility to encourage modal change

The second module of the training course on sustainable mobility has just been concluded. It has analysed all initiatives undertaken by the Municipality of Brescia that aim for less car dependency.

The Municipality of Brescia has organised a training course addressed to representatives of companies, agencies and schools to promote sustainable transport within critical routes such as home-school and home-work mobility. During the training, the Municipality presented several projects: The "Oggi provo in un'altro modo" (Today I try in another way) project aims to convert employees who use the car to more environmental-friendly transport. It offers free bike ownership for a month. The Municipality also signed an agreement for the creation of a ticket specifically for municipal employees, which lets you travel on up to four trips a day at a discount. "Ufficio per la ciclabilità" (Office for cycling) gives citizens concrete answers related to various issues around cycling. "Pedi-bus" is an initiative for primary school students where children walk to school accompanied by some parents. The Bike Tagging service creates a register of bikes, which can be useful to discourage thefts - because the tag makes the bike identifiable. The training has already hosted the leaders of "Brescia Mobilità" to explain the project "Bici Mia" which is Italy's most used bike sharing service, representatives of Brescia's car sharing service, and the president of "Amici della Bici" ("Friends of bikes"). The last meeting was also attended by the mobility manager of Brescia who discussed the experiences gained in communications with staff and the mobility actions taken, both in terms of problems encountered and adopted strategies.

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