Gdansk promotes cycling in style

The Gdansk Cycle Chic outdoor exhibition invites everybody to enjoy cycling in style and check out 15 personal "cycling love stories".

If you are visiting Gdansk during the month of September, you will see a very special Cycle Chic Exhibition documenting 15 personal “cycling love stories” that Gdansk residents have decided to share with their audience. Located in four attractive central city outdoor locations, real-life size inspirational photos feature Gdansk’s 15 Bike Champions in a casual elegant setting amongst the Gdansk city landsape. Representing a whole spectrum of ages, profession profiles and various fashion tastes, the chosen 15 Bike Champions all have something in common – a passion for everyday urban cycling and design. Slogans on the posters include “The bike is a magical vehicle, which makes the world seem more beautiful”. Social media played a big part in the exhibition not only in promoting the event but also in finding the 15 Bike Champions as Gdansk residents were invited to submit their stories via Facebook and bike websites such as www.modanarower.pl. The MIMOSA Gdansk bicycle champions are breaking the stereotype that a bicycle is only for those who cannot afford a car. They prove that the bicycle is a trendy and reliable transport mode.

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