Gdansk is committed to promoting public transport but wants to avoid expensive campaigns that have little impact. The city therefore decided not to rely on the council's perception of what needs improvement but asked citizens what the real problems are they face with public transport.
Gdansk carried out a survey with support from the CIVITAS MIMOSA team that received over 1,200 responsers from web users, most of whom use public transport (PT) daily. The CIVITAS MIMOSA team in Gdansk analysed the data and found some interesting results. Given Gdansk’s plans to encourage tram use, the team was particularly interested in the public’s view on this mode of transport. The online surveys asked questions such as: What is wrong with trams? What has to be done to improve them? How can MIMOSA contribute to these improvements? The survey showed that further work needs to be done to improve the quality of services before any promotional activities can have the desired effect. The evidence and conclusions from the survey were sent to PT management (ZTM), PT operator (ZKM) and other stakeholders. The decision was taken to delay promotion of the tram until key quality issues have been resolved. In December 2010, a MIMOSA evaluation meeting looked at opportunities to further meet users' needs towards PT. Step 1 will be “maximum capacity analysis” to be conducted with PT operator ZTM that will provide insights on specific changes needed to make trams less crowded and more user friendly. Due to unforeseen works on tracks in the city, this survey will take place in autumn 2011. The results will be then be analysed, quality improvements made and new timetables introduced accordingly. Only then, will a campaign to promote the tram service kick off.
Author: Krzysztof O?mia?owski