On 8 April 2022, the Municipality of Parma, together with the support of CIVINET Italia, organised a capacity building event for mobility managers on the topic of innovative approaches to home-work travel, as well as the preparation of a Home-Work Travel Plan.
The in-person event, led and moderated by experts and enriched by testimonials from companies and the exchange of best practices, was funded by the CIVITAS Activity Fund, which supports the activities of the CIVINET national networks.
Participants discussed a range of mobility topics, including public engagement and behavioral change, public–private cooperation within the scope of home-work travel plans, solutions to reduce car dependency, and the benefits of sustainable mobility for workers and enterprises.
The changes brought by COVID19, new ways of working (specifically, from home), safety concerns in public transport and public spaces, the link between COVID19 and air pollution are new challenges that require new solutions, approaches and cooperation between public and private organizations. During the event, the new Italian regulation for mobility management in private enterprises (approved in May 2021) was discussed. The regulation has now been extended to include medium enterprises with 100 employees.
The role and influence of a mobility manager in an enterprise was of particular consideration, as these individuals held an important role during the pandemic, as they were responsible for the Home-Work Travel Plan. The need for such a role in enterprises was only magnified during the pandemic, as interest in working from home has risen. Due to the new regulation from May 2021, it is now compulsory that medium and large enterprises with 100+ employees have a mobility manager.
The mobility manager not only develops the Home-Work Travel Plan, but also ensures that it is suitably monitored and communicated. In light of this regulation, there is a need to improve knowledge and share practices among new and established mobility managers.
The pandemic has changed the role of mobility in cities and has highlighted the relationship between mobility and other urban policies. The role of the mobility manager is also changing, to now require consideration of human resources, health policies and city public services.
Approximately fifty mobility managers and mobility professionals participated in the event.