Integrated payment solutions for mobility and tourism

Basic Information

Mobility solution ID

LPA 7.4

Started

Thematic areas

Summary

Las Palmas de Gran Canaria has as objective to increase the number of tourists travelling in public transport. For that reason, Guaguas Municipales, the public transport company developed a card for tourists.

Implementing sustainable mobility

Guaguas Municipales launched two urban public transport tickets (one and three days).

The main actions carried out to define this new urban public transport benefit were to elaborate a benchmarking report in order to collect the main features and fares of different cards focused on tourism in several touristic cities.

After that, a software development company was contacted to address the necessary technological issues in order to propose and finalise the commercial design and trade name.

In order to introduce a touristic urban public transport card in Las Palmas de Gran Canaria, a kick off training for its business model development was carried out in October 2017, and after that, successive meetings have been held aimed at involving the tourism sector.

Collaboration with a hotel business association was established in order to have a sales channel related to the tourism market. Guaguas Municipales is monitoring the use of this touristic ticket.

One- and three-day Touristicttickets are in operation and can be bought at main tourist information offices, urban public transport offices, and in hotels and holiday apartments.

Outcomes

  • Increase users’ satisfaction
  • Increase the number of tourists using Public transport

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