E-mobility campaign: promoting the uptake of electric vehicles
The goal of this measure was to increase awareness and interest of tourists and residents to use sustainable mobility modes, especially electromobility. To achieve, this a communication strategy was designed and included campaigns, events competitions, radio campaigns, communication and promotional material aiming to disseminate electromobility and sustainable mobility modes.
Implementing sustainable mobility
Promotional campaigns and events
Promotional campaigns, competitions and events have been organised aiming to raise awareness about the EV modes and their positive impacts. The Limassol Tourist Company (LTC) participated successfully in European Mobility Week events (2017, 2018, 2019, 2020) included various activities such as, cycling and electric vehicles photo exhibition, competitions, live links, bicycle showcase of the event and walking tours, bus sightseeing tours, cycling arena, bicycle treasure hunting.
Promotional and communication material was designed and printed, including brochures, advertisements in hotels and lifestyle magazines, billboards, posts in local media, radio campaigns, a dedicated Facebook page. For the purpose of competitions and events, leaflets, and T-Shirts were designed and produced in order to be distributed during the events. All this material helped promoting and conveying the idea that e-vehicles use is a new sustainable way of life.
Increasing public awareness
All the events were successful in demonstrating people’s interest in the e-mobility issue. A total number of 2.500 people participated in the organised campaigns and events showing their interest in all activities and opportunities offered.
LTC participated in exhibitions, events and conferences, aiming to promote electromobility by distributing the electromobility and sustainable mobility guide to all visitors.
LTC had a close cooperation with key stakeholders such as Cyprus Electricity Authority, Municipality of Limassol and car rental companies that participated in all events and campaigns.
- Awareness of tourists and residents about the activities during the campaigns - people knew about the guided tours by 85%, guided cycling tours by 42,1% and guided walking tours by 58,9% between July 2019 to February 2020.
- Awareness of tourists and residents about sustainable traveling - 47,5% received the promotional material related to sustainable traveling in the region and specifically for the electro mobility between July 2019 to February 2020.
- Increase in the number of people that followed/attended the events/campaigns - 4.500 people participated in the campaigns and events for raising awareness and promoting the electro mobility in the Limassol region during October 2019.
- Citizens’ and residents’ satisfaction with transport system - 90% were satisfied with electro mobility with regards to EVs between July 2019 to February 2020.