Marketing Urban Cycling

Basic Information

Series Title

CIVITAS thematic course

Language

English

Availability

Price

Free

Host

DTV Consultants

Certificate

Yes

Registration required

Yes

Learning Material type

E-course CIVITAS Initiative

Thematic areas

Active mobility

Summary

This course gives a broad overview of the main elements involved in marketing urban bicycling. It discusses the history of marketing bicycling and how this marketing has influenced behaviors. The course also explores the elements of creating a marketing campaign as well as relevant examples from several international cities.

Material creator

Meredith Glaser and Copenhagenize Design Co.

CiViTAS Learning Centre

Associated project: CAPITAL

learningcentre [at] civitas.eu

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eltis
EPOMM
European Mobility Week
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managenergy
Smart Cities Marketplace
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