How much does a behaviour change campaign cost?
Basic Information
Series Title
SWITCH
Language
English
Availability
Funder
EU IEE
Price
Free
Host
YouTube
Learning Material type
Webinar
Thematic areas
Behavioural change & mobility management
- Mobility marketing and awareness raising
- Mobility Planning
Public participation & co-creation
Summary
This webinar presents the experience of one city (London Borough of Houslow) with the costs of a particular behaviour change campaign in favour of walking and cycling as part of the SWITCH project.
Material creator
Chris Norfield
London Borough of Hounslow
Associated project: SWITCH
