Reaching the Citizen: Toolkit on effective communications and marketing

Basic Information



Latest update


Free of charge

Tool type

Guidance document / Manual VANGUARD

Application area

  • Dissemination and communication

Target Audience

  • Other


This toolkit provides guidelines on communication with citizens about sustainable urban mobility options.

Reaching citizens effectively requires specific approaches. Communicating directly and indirectly with them through various means helps ensure the success of sustainable urban measures, while demonstrating transparency and willingness to engage citizens in dialogue and involve them. This in turn can help public authorities achieve more effective policy and progress.

The information and advice contained in this toolkit is designed to assist local, regional and national authorities with various communication considerations. The toolkit contains materials that help to create a strategic communications plan, organise events and develop and distribute traditional and online media materials. It also provides general advice on reaching consumers directly, including the use of branding and promotional products.+

The toolkit comprises 10 core sections:

  • Communicating effectively with citizens;
  • Forming effective messages;
  • Analysing and creating brands;
  • Using promotional products;
  • Organising successful events;
  • Working with the media;
  • Maximising media relations: making news;
  • Essential tools for citizen communications;
  • Using social media/web 2.0;
  • Working with external bodies.

Good Example

All CIVITAS Plus projects had received training on the basis of this manual.



JSimpson [at]

European Mobility Week
Smart Cities Marketplace
EU Logo

This website is produced as part of CIVITAS ELEVATE Coordination and Support Action funded by the European Union Horizon 2020 research and innovation programme under grant agreement No 824228. © Copyright 2021 CIVITAS Initiative. All rights reserved.

This website is hosted by an environmentally-friendly server provider.