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ECCENTRIC promotes cycling to girls and women in Madrid

Author: Juha Pulmuranta
Posted on: Wednesday, March 14, 2018 - 09:05
Madrid , ECCENTRIC

At the end of 2017, ECCENTRIC Madrid gathered 70 young people in Madrid’s Matadero, the city’s former slaughterhouse, for a training session on communication techniques.

All of the young people present were ambassadors for the EU STARS (Sustainable Travel Accreditation and Recognition for Schools) project who had committed themselves to promoting sustainable mobility in their schools, with a particular focus on cycling.

The common topic for all workshops was “cycling and gender”. As cycling in Madrid is more prevalent among men across all age groups, the aim was to create a campaign promoting cycling among girls and women.

Each pupil opted for one of five workshops that focused on practising one particular campaigning technique: photography, interviews, video, radio, or performance.

All workshops were delivered by a professional in the corresponding field, all of whom were had volunteered to be there due to their own personal commitment to sustainable mobility.

The outcomes of a morning of fun and intensive work were three videos, three radio jingles, four photomontages, and a performance. In addition, one group conducted an interview with Teresa Maldonado, the municipal representative in Madrid responsible for the promotion of equality and non-discrimination.

Most of the material can be found in the ECCENTRIC Madrid project blog, together with a “Making of…” video from each of the workshops. All videos have English subtitles. See their links here:

To see the full set of mobility measures undertaken by ECCENTRIC Madrid, click here.

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