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Demand management strategies

Demand management strategies can reduce traffic through a variety of economic incentives, regulatory measures and modern communication technologies.

CIVITAS cities experiment with a range of demand management measures to learn about the merit of different initiatives and share lessons learned. These include access restrictions, road pricing, parking policies and marketing campaigns.

Pricing strategies can work as powerful incentives to get people to try cleaner ways of transport and make the private car a less appealing choice.

Some of the incentives cities are testing are special parking tariffs for low-emission vehicles, financial rewards for avoiding peak times and a “mobility credits” scheme that attaches a financial value to saving or exceeding emissions.

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