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Mobility Measure

Sustainable regional mobility plan (SRMP) in touristic regions

The SRMP will contribute to tourists and residents using more sustainable transport modes for their leisure and every day trips. The main objective is to collectmobility and tourism information in one place and to share resources and data between different regional actors as well as tourism stakeholders.

The measure also addresses mobility during high tourism season events to solve traffic problems.

Implementing sustainable mobility

Strategic transport network design study

The regional government first presented the Strategic Regional Integrated Transport Plan in May 2016 (Plano Integrado e Estratégico dos Transportes da Região - PIETRAM). This plan includes air, maritime and land transport.
Specifically, it conducts detailed analyses of public transport supply and demand and presents a proposal to increase the efficiency of public transport service. It forms the backbone of the forthcoming tender for interurban public transport services.

Sustainable Regional Mobility Plan (SRMP)
An Action Plan for Sustainable Mobility in the Autonomous Region of Madeira (SUMP ARM) was approved at the end of June 2019. It provides the regional government with an instrument that links the short-, medium- and long-term action strategy for infrastructure and transport development within the ARM, improving accessibility throughout its territory and providing more sustainable mobility and transport to residents and visitors

During the development of the ARM’s SUMP, the Regional Government studied population needs and the network layout, and concluded that high prices were a significant obstacle to accessing public transport.

Since April 2019, the prices of monthly transport passes have been reduced in order to increase affordability. A monthly urban pass now costs €30 instead of €45.80, whilst an interurban pass costs 40€ as opposed to between €57 and €130. With the cost of a monthly urban pass representing 7.5% of the minimum monthly wage, the pricing’s impact on families’ budgets is clear.

Traffic plans for at least two annual tourist events
Tourist traffic plans will be prepared on the outcomes of the SUMP ARM – these are estimated to be concluded in November 2019. In parallel, Horários do Funchal is implementing commercial strategies to promote public transport use during big events, whilst some municipalities in the region are considering traffic issues when planning their events. Potential mitigation measures include closing roads during such events and restricting access to public transport.

Launch of a web-based platform for better involvement of citizens and tourists
The Regional Transport Directorate and Horários do Funchal are preparing the tender process for this measure. The objective is to have a single platform that contains all vital mobility-related information for tourists and residents.

Tourist/mobility info point and app in Funchal

The Municipality of Funchal has previously had a tourist mobility point on one of the busiest streets in Funchal, which has gradually improved over time. However, in keeping with modern times, the Municipality is also developing a mobile app that it expects to launch during EUROPEANMOBILITYWEEK 2019.

This app will contain information related to tourism, road works, the public transport network, and other services. It will be geared at tourists and residents and constantly updated. It will be further expanded beyond CIVITAS with the inclusion of other modules related to mobility and transport, such as recharging points for EV, mobility sharing services, and more.

Implementation Status
The measure is in operation and data for evaluation is being collected.

More info

What were the outcomes of the measure?

  • Increase the share of tourists that use more sustainable transport modes.
  • Better cost-effectiveness of transport services.
  • Better satisfaction with transport services.
  • Info tourist/mobility info point in Funchal.