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Mobility Measure

Public transport smart multi-task ticketing system, in open standards

HF, with the cooperation of SRETC, CMF and AREAM will develop and implement an interoperable ticketing system for different mobility and touristic services.

Implementing sustainable mobility

This involves the development and implementation of an interoperable ticketing system for different mobility and touristic services in Madeira, along with  the developemnt of a complete pilot ticketing system and creation of a revenue split centre and web services farm.


  • To improve the experience for tourists visiting Madeira, offering an easier way to purchase tickets for Public Transports, Sightseeing Buses, Cable Cars, Bike Rental, etc., and for cultural and entertainment places;
  • To increase public transport demand
  • To improve public transport attractiveness
  • To integrate in one tariff tool mobility and touristic services

How will this be achieved?

This measure aims to develop a Smart Ticketing Interoperable System to make public transport more user-friendly to travel on the different public transport and touristic services in Madeira.

The measure comprises the following tasks:

  • To involve and engage the main operators of public transports to reach an agreement for a unique smart ticketing system, to meet the aims of all stakeholders, namely users, companies and regional and local authorities.
  • To adapt the contactless system in use and develop and implement a new Smart and Dematerialized Ticketing System combining several selling options (internet, mobile, virtual wallet) and ticket validation (NFC, QR codes).
  • To develop a Multi-services Platform to do the match between the Contactless, the Printed and the Dematerialised Ticketing forms and a Revenue Split Centre to manage the sales between the different operators of public transport and tourist related services ticketing sellers.
  • To develop a mobility management tool integrated in the smart ticketing system, aiming to collect relevant information regarding the public transport needs, user profile and satisfaction.
  • To Exchange experiences within the consortium to promote a better knowledge on existing ticketing systems and their strength and weaknesses

The system has to have the following features for a multi tools ticketing pilot:

  • Software as a service (SaaS) platform to grant the integration of information between operators and services. The platform assures all selling and monitoring process during the pilot test and prototyping.
  • Development of selling channels (schools, retailers, sales marketing, and final users)
  • On board selling and validation system compatible with the old contactless system already in use
  • Mobile applications for all the main platforms (IOS and Android)

How did the measure progress?

Interactive bus stop challenge in MITI was performed.

Contacts with manufacturers of selling kiosks were made. And HF has defined which products the kiosks will sell, as well as the location where they will be installed.

The technical specifications for the new real-time information panels. This document foresees the purchase of 5 new panels powered by solar energy and the reshuffle of 35 existing ones.

Identification of drivers and barriers which are important for process evaluation.

Vending machines will be purchased soon to sell TOURIST KIT in airport and port. (instead of 3 small deviation)

HF has prepared and launched a tender to allow a pilot, which will for the first time integrate in one single equipment the AVL and ticketing system on board.

What were the outcomes of the measure?

Creation and implementation of smart ticketing interoperable scheme

Evaluation guide lines of the different ticketing solutions

Complete pilot ticketing system tested and implemented in between 15 and 50 buses.

Multi-services Platform

Revenue Split Centre and Web Services Farm



Purchase and installation of GIST3 dispatch software.