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Providing better passenger information can help to improve the image of public transport and reverse the decline in passenger numbers.
In conjunction with Preston’s efforts to improve public transport infrastructure and raise awareness of the benefits of using collective modes rather than the private car, the city implemented a range of activities designed to make the public transport system more attractive and user friendly.
Specifically, the objectives were to:
In order to fulfil these objectives:
An sms service was planned to provide real-time public transport information, but the cost was underestimated. The solution was to make real-time information available anywhere on the network via mobile phone (WAP).
Some promotional activities for the rebranded network were unable to proceed due to local competition issues.
This fact sheet has been updated by a third party on the basis of available information (not by the city itself), therefore we do not guarantee any data with respect to their content, completeness or up-to-dateness.