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Mobility Measure

Mobility planning for tourism related companies

Mobility and tourism stakeholders will adopt mobility management techniques focusing on hotels and main touristic attractions. This measure will promote and prepare tourist operators to be sustainable mobility ambassadors. Behavioural techniques will be tested that aim to change tourists’ mobility habits through examples tested on tourist professionals.

Implementing sustainable mobility

Sustainable transport campaigns and actions within tourism companies and actors for day-to-day mobility staff (hotels, tourism and mobility companies)

Horários do Funchal has been in regular contact with hotel reception staff who are already selling public transport tickets to tourists. This interaction with the hotels intends to provide more information on PT products and services. This also helps ensure the promotion of public transport to tourists.

With the input received from these discussions, Horários do Funchal is updating its communication strategy. Another important input to define the commercial orientation has been surveys carried out with tourists in Funchal's and Madeira's airport.

The Regional Tourism Directorate has also prepared a Bus Guide. This booklet contains timetables of the local public bus services that bring travellers to some of the most popular tourist attractions on the Madeira Islands.

PT drivers and staff receiving foreign language courses

Horários do Funchal is providing English-language training to its staff. This started with drivers and has now been conducted with other staff. Besides language courses, training has also been given to improve the front-office skills of mobility operators and on how to best manage behaviour towards tourists.

Develop a focus group with tourist operators

This activity occurred during the SRMP participation events (MAD 2.1) and in cooperation with DESTI-SMART, an Interreg Europe project.

Promotional campaigns for sustainable transport modes through partnerships with tour operators

At this point the regional government has structured the campaign and finished its design. In April 2020 this campaign will be out and promoted on outdoor, flyers, postcards, video.

Implementation Status

The measure is in operation and data for evaluation is being collected.

More info

Bus Guide on the Visit Madeira website - see PDF.

What were the outcomes of the measure?

  • Increase the knowledge of tourism professionals about sustainable transport options.
  • Increase the awareness of sustainable mobility options among tourists.
  • Improve the English-speaking ability of drivers and other transport professionals.
  • Hotel staff shifting their mobility options towards sustainable ones.