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Mobility Measure

Improve PT services for tourists on Elba

This measure aims to provide improved public transport (PT) services for tourists and residents.

Implementing sustainable mobility


To improve the public transport and to increase its overall accessibility through the following activities:

  • Definition of a new public transport service plan for meeting tourists' and residents' needs and making the service more efficient, resulting in an increase of the bus occupancy index;
  • Definition, procurement and implementation of some specific collective transport services for tourists during the summer period and the introduction of an additional bus service for reaching beaches and places of tourist interest;
  • Implementation of SMS mobile ticketing services for public buses;
  • Introduction of "light" Automatic Vehicle Location (AVL) systems for fleet operator and travellers to locate touristic summer bus services;
  • Installation of electronic panels at bus stops displaying real-time information on arrival times.

Throughout the whole project, great efforts have been made to improve collective mobility, especially for the summer season.

Implementation has mainly related to the transport service itself, but has also covered other factors, such as the information tool, mobile ticketing, and the AVL system.

How did the measure progress?

Additional summer transport services

Both the municipalities of Portoferraio and Rio have provided additional transport services for tourists towards beaches and main places of touristic interest.

In the summer of 2017, the municipality of Rio introduced a public transport service called “Marebus” to allow tourists and residents to reach public beaches on Elba's eastern coast without using their private vehicles. This helped reduce congestion and emissions.

During the summer season of 2018, Rio renewed the “Marebus” service, while Portoferraio provided both tourists and residents with a new PT service by boat (“Chicchero”). This covered a vast area within the Gulf of Portoferraio, from the city docks to several beaches and parking zones.

From 16 July - 23 September 2019, Rio again renewed the “Marebus” service. The new route was longer than in previous years and a night-time service was also offered.

At the same time, Portoferraio started a similar free bus service called “Cosmopoli by night” to connect car parks in the wider urban area with the city centre in the evening and at night. This was offered for approximately one month, running from mid-August to mid-September.

Mobile ticketing

Since summer 2018 and following successful negotiations with local public transport operators, the municipalities of Portoferraio and Rio have introduced SMS mobile ticketing for public bus services. It is now possible to buy tickets for trips within the urban area and distances of 10 km, 20km, 30km, and 40km.

CTT Nord, Portoferraio's public transport operator, has also installed information display panels at two bus stops and created an app that also provides trip information.

Celso System

Aside from this, “Celso System”, a localisation tool developed by project partner MemEx, has been successfully tested on all the aforementioned summer transport services.

A low-cost AVL solution based on a mobile app, “Celso System” can be used for PT data collection and service monitoring.  Thanks to the real-time monitoring function and the ability to collect service data, it allows PTs operator to plan, schedule and remotely manage the service.

From a users’ point of view, the system helps them to visualise PT routes and check scheduled service departure times.

What were the outcomes of the measure?

The measure is completed. The municipalities are considering supplementary activities.

The main outcome of the measure was the implementation of a high-quality collective passenger transport service, improving both the associated infrastructure and information system.