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Mobility Measure

Green credits: A business model for mobility, sustainability and tourism

HF supported by other local partners will introduce a regional and urban green credit scheme based involving at least 30 institutional and business partners involved.

Implementing sustainable mobility

With the implementation of «Green credits: A Business Model for Mobility, Sustainability and Tourism» measure, the PT Operator wishes to assume a position of major regional economic player, organizing and offering a wide number of cross services for tourists and residents alike, through their new green credits platform.


  • Development of a single credit system based on “green points” to reduce carbon emissions and leverage healthy habits;
  • Increase the number of public transport passengers;
  • Create and develop loyalty programs which are perceptible to the citizens and tourists of the benefits of sustainable mobility and environmental options;
  • Raise awareness towards alternative modes of transport
  • A Green Loyalty Commuting System in some cases can be associated to a Payment system
  • The system works as complementary tool to the public transport ticketing system in use;
  • A system of "sustainable mobility products and tourist experiences";
  • A system of "Information of the sustainable mobility and tourism"

How will this be achieved?

•     Use of new technology/ITS – the green credit scheme is intend to be developed above the existing mobile applications that may exist. So it is not about creating a new app from the scratch which would have neither market nor clients but to build on existing ones.

•     Targeting specific user groups – Aside of locals, tourists can and should participate in this sustainable model and will be also able to use their credits for leisure activities. In fact, the measure scope includes promoting more demand on tourist segments towards public transports and new revenues.

•     New organizational arrangements or relationships – CIVITAS is traditionally organized by measure and city, therefore lacking the implementation of a common cross-national methodologies and products. However, one of the objectives of this measure is to seek a common service for all Destination sites that can take up from Madeira experience.


How did the measure progress?

The measure is progressing according the plans. Here are the main activities developed to date:

  • Development of the app. specifications for CGLS-CIVITAS Commuting Green Loyalty System, which was discussed and agreed with the HF board.
  • Discussion about the feasibility and business opportunities of the Green Credit Scheme have also taken place in the frame of the business coaching activity (liaison with WP8 and with business coaching company experts).
  • Phone conferences with international partners have taken place, some of which from the CIVITAS family (example of the Empower project).

What were the outcomes of the measure?

  • Electrical charging points in 20 places in Madeira Island.
  • 100 new electrical vehicles in private and public fleets.
  • Renting of four batteries to supply four light electrical vehicles.
  • 1 Light electrical vehicle.
  • 1 Electrical charging points network information platform.
  • 1 Evaluation report of the impact of the electrical vehicles in the electricity load diagram.
  • 1 Municipal regulation for electrical charging points in new buildings.
  • 3 Incentive schemes, including 2 Joint procurement mechanisms for electric vehicles.