The main aim of this measure was to reduce the number of single car journeys by employees travelling to and from work, and to reduce the impact of the ‘School Run’ (parents driving their children to and from school), so as to achieve a sustained increase in the number of safe sustainable journeys to and from school. These aims were achieved by working with businesses and schools to help them develop Travel Plans which detailed a range of measures to encourage more employees/children & parents to walk, cycle, use public transport or car share.