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Mobility Measure

Combined products for tourism and mobility: accommodation and mobility packages

On the island of Elba, activities have been developed within the “accommodation+mobility” package that should improve sustainable mobility among tourists.

Implementing sustainable mobility

The development of an “accommodation + mobility” package is complex and based on several interrelated steps and actions. 

The first step was to conduct survey among accommodation owners. This aimed at collecting ideas and opinions about sustainable mobility solutions to be offered to guests. One of the most common responses was to provide customers with e-bikes for everyday trips.

This prompted action in Elba. With the support of the Municipality of Rio, Portoferraio acquired 40 e-bikes for use at 11 accommodation facilities under a long-term rental contract. After two years of using them, hoteliers can take over their ownership.

Moreover, Rio cooperated with Portoferraio and the local PT company, CTT Nord, to organise an information campaign promoting the new “Elba Card”, a one-day or six-day bus ticket for tourists.

Photo credit - elbamountainbike.it.gg

What were the outcomes of the measure?

The general outcome of the measure is the to increase collective and sustainable mobility among tourists.