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Mobility Measure

The first dockless e-bike sharing system in Greece was launched in Rethymno; a minimum of 300 e-bikes are available in the wider area of the Municipality for locals and visitors, promoting modal shift towards sustainable modes of transport.
Building a shared mobility culture and shared mobility campaign

The first dockless e-bike sharing system in Greece was launched in Rethymno; a minimum of 300 e-bikes are available in the wider area of the Municipality for locals and visitors, which is helping to promote a modal shift towards sustainable modes of transport.

Implementing sustainable mobility

The existing public bike sharing system is being replaced by an innovative dockless e-bike sharing system. This was made possible through efficient cooperation between the public and private sector. Rethymno is also promoting a shared mobility culture through behavioural change tools based on research-defined clusters and mobile apps.

The main objectives of the measure are to:

  • optimise the bike sharing system and related infrastructure;
  • increase cycling levels by increasing the amount of bikes available for sharing;
  • increase the amount of people using sustainable mobility modes;
  • challenge the introduction of car/taxi sharing use;
  • reduce the amount of journeys made by single occupancy vehicles.

The main planned actions are:

  • Study on mobility sharing best practices, recommendations on bike, taxi and car sharing scheme designs adapted to the local situation/culture.
  • Improvement and expansion of the bike sharing system, including e-bikes.
  • Study for the launch and operation of a web-based sharing mobility platform.
  • Promotional campaign to enable behavioral change towards a shared mobility culture and the sharing platform use.
  • Sharing miles competition among hotel employees.
  • Collaboration with taxi drivers to assess a potential shared service framework.
  • User satisfaction survey to improve/evaluate the sharing vehicle services.

How did the measure progress?

The activities implemented so far are:

  • Study on potential improvements to the existing bike sharing system and alternative solutions for expansion; workshops with key stakeholders and interested private operators.
  • Establishing cooperation with private operators to launch, operate and maintain a dockless system within the municipality.
  • A location study for bike sharing based on the existing land use, key attraction points and the connection of the city centre with neighbourhoods and suburban areas.
  • Testing the operation of a large–scale dockless e-bike sharing system with 300 e-bikes in the wider area of Rethymno.
  • New payment methods available through a mobile app and cards available for tourists in main hotels.
  • Communication activities through events and press, as well as media activities to promote the new bike sharing system.
  • Public consultation workshop to raise awareness and engage residents and tourists in sharing mobility and participatory events for the design of suitable services.
  • Research on existing car-sharing platforms that were then adapted to the local context.
  • Determining the specifications/customisation of the web platform.

What were the outcomes of the measure?

The expected outcomes of the measure are:

  • Upgraded bike sharing system with upgraded payment methods.
  • 300 e-bikes available in the wider area and one e-bike for people with disabilities.
  • Large-scale campaign (including social media) to promote sharing m.obility modes.
  • One web-based bike sharing mobile phone application demonstrated.
  • Study for the pilot operation of a web-based car/taxi sharing platform.