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Learning Centre

Welcome to the CIVITAS Learning Centre

This website contains a large library of e-learning resources about all aspects of sustainable mobility. Below you can filter this collection of past eCourses, recorded webinars, presentations held at webinars, training material, etc. By selecting multiple criteria you will narrow down the search results. If you leave a filter empty, it is the same as if you selected all options in a given field.

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Webinar

Apr 2015
Free
en.

CIVITAS

When we want to change behaviour, targeted messages that appeal to the individual will have more effect than a one-fits-all approach. In this webinar, we will give a brief overview of the benefits of and techniques for setting up targeted campaigns for specific segments of people. The city of Utrecht, the Netherlands, will present their experiences with their successful campaign developed within the SEGMENT project. SEGMENT experimented with two types of segmentation techniques: (1) Targeting consumers undergoing ‘life change moments’ which causes them to question and reconsider their travel habits. (2) Clustering these consumers (using detailed questionnaires) into relatively homogenous groups (in terms of their attitudes towards car use, cycling, electric vehicles or wider issues such as climate change and health etc.) and then devising bespoke campaigns.

Contacts

sarah.martens@mobiel21.be
CIVITAS thematic group "Mobility Management" Mark Degenkamp
This Webinar was created under the project:

SEGMENT

This course was funded by:

EU IEE