- CIVITAS
- Mobility solutions
- Communities
- Projects
- News
- Events
- Resources
- About
- Flickr
- Youtube
This website contains a large library of e-learning resources about all aspects of sustainable mobility. Below you can filter this collection of past eCourses, recorded webinars, presentations held at webinars, training material, etc. By selecting multiple criteria you will narrow down the search results. If you leave a filter empty, it is the same as if you selected all options in a given field.
eCourse
Even if the route from home to destination is safe and comfortable for cycling, if the bike parking is insufficient or unsafe, people will be discouraged from cycling for transportation. This course will look at different types of bike parking and what types are appropriate for different locations. It will also address the value to businesses and to employers of providing bike parking for their customers and employees.
Webinar
When we want to change behaviour, targeted messages that appeal to the individual will have more effect than a one-fits-all approach. In this webinar, we will give a brief overview of the benefits of and techniques for setting up targeted campaigns for specific segments of people. The city of Utrecht, the Netherlands, will present their experiences with their successful campaign developed within the SEGMENT project. SEGMENT experimented with two types of segmentation techniques: (1) Targeting consumers undergoing ‘life change moments’ which causes them to question and reconsider their travel habits. (2) Clustering these consumers (using detailed questionnaires) into relatively homogenous groups (in terms of their attitudes towards car use, cycling, electric vehicles or wider issues such as climate change and health etc.) and then devising bespoke campaigns.
eCourse
It’s not easy to find out what customers - and equally important, potential customers - want from their public transport provider. Market research can help you better understand transport preferences and behaviour, the demand for public transport and its perceived quality. This course will look at market research in PT and the range of (internal and external) data sources available to you. It will address timing, financing and evaluating your market research as well as the quality and quantity of data you need and how it can be strategically used to further improve the service you offer.
Please note that including a Learning Material does not imply an endorsement from CIVITAS SATELLITE. The responsibility for Learning Materials lies entirely with their providers.
© Copyright 2013 CIVITAS Initiative. All rights reserved.