Learning Centre

“Gamification is the process of taking something that already exists - a website, an enterprise application, an online community - and integrating game mechanics into it to motivate participation, engagement, and loyalty. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.” Gamification is used in more and more in the transport sector to influence choice behaviour.

Freight distribution is a vital part of life in modern cities and plays a relevant role within the whole urban mobility system. But, among the different components of mobility, urban freight logistics had and sometimes continue to have less emphasis in city policies and thus failing to contribute to the reduction of its negative impacts on urban liveability, like noise, pollution, congestion and reduced road safety. In order to support policy makers and urban mobility practitioners, the CIVITAS WIKI project recently released the Policy Note ‘Making urban freight logistics more sustainable’ which condensates successful approaches and solutions particularly addressed to small and medium-sized European cities. This free webinar has presented and discussed in a comprehensive way the outcomes of the Policy Note offering also an insight on some selected measures. One concrete experience from the CIVITAS city of Almada (PT) on how to plan and develop an efficient and sustainable urban freight logistics system has also been presented, together with the new CIVITAS Freight Cluster established for a better coordination of urban freight projects at urban level.