Back to Top

Web-Based Survey Solutions for Gdansk Evaluation

Author: CIVITAS Support
Posted on: Thursday, December 1, 2011 - 13:02
Gdansk , MIMOSA

Gdansk is one of the MIMOSA cities focused on marketing safety & security in transport and sustainable mobility.

As ongoing evaluation is key to successful marketing, Gdansk chose to apply innovative web-based questionnaires alongside street surveys as an evaluation tool. Using Survey Monkey, Gdansk has successfully applied online surveys supported by face-to-face interviews to evaluate its MIMOSA measures. This software and questionnaire tool facilitates online surveys and represents an innovative strategy to reach special target groups. As young people represent a large target group for marketing measures within MIMOSA Gdansk, a web-based evaluation approach corresponds perfectly with this target group’s means of communication. Another chief advantage is the cost and time savings involved with clear results and graphs easily and quickly produced. In an effort to evaluate the series of "MIMOSA Marketing Measures & the MIMOSA brand", an online and face-to-face awareness survey was conducted in 2011. Important target groups for the survey included Gdansk citizens and public transport users in particular. The online survey, placed on the Gdansk tram transport website and Gdansk MIMOSA web page resulted in almost 400 people filling it in. Interestingly, an offline newspaper article about the MIMOSA mobility online survey in a leading domestic paper led to a remarkable overnight increase in the numbers responding to the online survey. Results of the web survey revealed that over 45 percent of the participants had heard about the "Bike Friday" Initiative, promoting cycling as a way to get around the city. This evidence suggests growing awareness of the bike as transport alternative hopefully leading to an increased share of bicycle traffic in the modal split. Gdansk’s experience with this flexible and easy web-based service not only improves the evaluation of transport measures, it provides data vital for future decision-making. Gdansk succeeded in being innovative in evaluation with its use of web-based questionnaires and is committed to using it again.  

Add comment

Log in or register to post comments

News Search

Latest Events

08/05/2019 to 10/05/2019
Do you want to know more on (e-)public transport, explore how to better connect with neighbourhoods,...
08/05/2019 to 10/05/2019
The CIVITAS Initiative and CIVITAS PORTIS project are joining forces to organise a study visit in An...
09/05/2019
How do you ensure the implementation of measures in a sustainable urban mobility plan (SUMP)? How do...
09/05/2019 to 10/05/2019
X Forum Asociación Red CiViNET España y Portugal Personas que se mueven, ciudades que cambian. Acces...
14/05/2019
The BuyZET project is glad to announce that the BuyZET final event will take place on 14 May 2019 in...