Back to Top

Rewarding motorists who avoid rush hour in Utrecht

Author: CIVITAS Support
Posted on: Friday, March 4, 2011 - 15:32
Utrecht , MIMOSA

Road capacity will drop temporarily on some of the most important entry routes of Utrecht due to extensive infrastructural changes. To safeguard access during the construction works, it is estimated that 2000 to 4000 cars will have to avoid the morning peak hour. One of the measures to aid this process is Reverse Road Pricing. This involves motorists receiving a cash bonus if they avoid rush hours instead of being charged for using the roads during rush hour as is the case in various European cities.

Utrecht will take a variety of measures to aid this process, many of which come under the CIVITAS MIMOSA programme. One such innovative measure is Reverse Road Pricing. This involves motorists receiving a cash bonus if they avoid rush hours instead of being charged for using the roads during rush hour as is the case in various European cities.Participants were selected via license plate camera registration. Motorists seen three times in two weeks on Utrecht’s A2 highway received an invitation to participate in the project. Over the course of 13 weeks, participants earned 4€ for every weekday they avoided the A2 highway during morning rush hour. Road cameras were on hand to keep track of cars. Results from the first phase show that 4025 motorists earned an average amount of 55 Euro bringing the total cost of the Accessible Utrecht project to 220,000 euros. Traffic counts showed a decrease of approximately 750 cars on the highways around Utrecht. Once a full evaluation study is finalised, a decision will be taken on whether or not to repeat the measure.

News Search

Latest Events

29/09/2020 to 02/10/2020
As Urban Mobility Days 2020 has reached capacity, registration has closed! If you did not book a...
05/10/2020 to 07/10/2020
The Slovak capital is striving to support and promote car-independent lifestyles to its citizens and...
18/11/2020
European Commissioner for Transport Adina Valean, in cooperation with the German Presidency of the C...
02/12/2020 to 03/12/2020
Following a record-breaking conference in Brussels, which brought together over 600 participants in...